RESPONSIBILITIES:

• Brand Strategy and Management:
• Develop and implement brand strategies that enhance the company's reputation and recognition in the market.
• Ensure brand consistency across all marketing materials and communication channels.
• Conduct market research to identify trends and insights to inform branding strategies.
• Communication Strategy:
• Create and manage comprehensive communication plans that support business objectives and increase brand awareness.
• Oversee the development of content for press releases, newsletters, websites, social media, and other marketing materials.
• Manage public relations efforts and build relationships with media outlets and influencers.

• Digital and Social Media Management:
• Develop and execute digital marketing campaigns to drive engagement and growth across digital platforms.
• Monitor and analyze digital metrics to optimize campaigns and improve ROI.
• Manage the company’s social media presence and engage with the online community.
• Project Management:
• Coordinate with internal teams and external agencies to deliver high-quality marketing materials on time and within budget.
• Lead branding and communication projects from conception through to completion.

• Stakeholder Engagement:
• Collaborate with internal stakeholders, including R&D, product development, and sales teams, to align branding efforts with business objectives.
• Communicate effectively with senior management to report on branding and communication performance and strategies.